Representatives and Ambassador Programs

Welcome to the Formula 1 Equine Representative & Ambassador Collective

Where Passion Meets Purpose.

We’re more than a brand — we’re a movement.

At Formula 1 Equine, our Rep & Ambassador Collective brings together horsemen and women from every corner of the industry — from trainers, bodyworkers, and farriers to competitors, youth riders, and everyday owners who simply want better for their horses.

Together, we represent one mission:
To redefine equine wellness through transparency, education, and results.

Our Purpose

We built this program to empower people, not just promote products.
When you join Formula 1 Equine, you’re part of a community that believes in:

• Putting the horse first — always.

• Sharing knowledge openly, not gatekeeping.

• Building trust through results, not hype.

• Supporting growth, teamwork, and accountability at every level.

Every voice matters here — whether you’re just getting started or leading your region — because together, we carry the message of true health and dynamic resilience forward.

How It Works

Our collective is divided into two unique but connected pathways:

Independent Reps

For professionals and driven individuals who want to educate, sell, and build.

• Earn commissions, bonuses, and exclusive rewards.

• Gain access to rep-only education, sales tools, and team mentorship.

• Become part of a performance-based structure designed for real growth — from Independent Distribution and Sales Reps and beyond.

• Compete quarterly for bonuses and brand recognition awards with the Independent Distribution Reps (Top Sales, New Accounts, Brand Buzz, Customer Loyalty & Surprise Recognition).

Ambassadors

For riders, barns, and advocates who want to represent, inspire, connect and collaborate.

• Earn rewards, product credits, and exposure opportunities.

• Share authentic experiences on social media and at events.

• Get early access to new products, branded gear, and giveaways.

• Become the voice of transparency and transformation in your community.

Why It Works

Because it’s real.
Our community is built on lived results, honest storytelling, and shared purpose — not empty claims or marketing gimmicks.
Each person in the F1E family carries the same vision: to help horses live healthier, perform stronger, and recover faster through balance, not excess.

💬 We don’t sell quick fixes — we share what works.

The Rewards

When you join, you’re recognized for more than sales — you’re rewarded for impact.
Our Quarterly Bonus System honors both reps and ambassadors through:

• Cash & Commission Bonuses

• Product Kits & Store Credit

• Exclusive Branded Gear

• Recognition & Growth Opportunities

Whether you’re leading sales, creating brand buzz, or making a difference in your barn community — we see you, and we celebrate it.

Ready to Join the Movement?

Step into a community built on truth, passion, and performance.
Because at Formula 1 Equine — when one horse gets better, we all do.

Contact:

~Our Lead Representative

Laci Sullivan 760-713-3640

~Our Offensive Coordinator

Carmen Jorns 920-559-0172

~Our Sales Manager & Innovator

Jessica Frerich 505-720-7549