Representatives and Ambassador Programs
Welcome to the Formula 1 Equine Representative & Ambassador Collective
Where Passion Meets Purpose.
We’re more than a brand — we’re a movement.
At Formula 1 Equine, our Rep & Ambassador Collective brings together horsemen and women from every corner of the industry — from trainers, bodyworkers, and farriers to competitors, youth riders, and everyday owners who simply want better for their horses.
Together, we represent one mission:
To redefine equine wellness through transparency, education, and results.
Our Purpose
We built this program to empower people, not just promote products.
When you join Formula 1 Equine, you’re part of a community that believes in:
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Putting the horse first — always.
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Sharing knowledge openly, not gatekeeping.
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Building trust through results, not hype.
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Supporting growth, teamwork, and accountability at every level.
Every voice matters here — whether you’re just getting started or leading your region — because together, we carry the message of true health and dynamic resilience forward.
How It Works
Our collective is divided into two unique but connected pathways:
Independent Reps
For professionals and driven individuals who want to educate, sell, and build.
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Earn commissions, bonuses, and exclusive rewards.
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Gain access to rep-only education, sales tools, and team mentorship.
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Become part of a performance-based structure designed for real growth — from Independent Distribution and Sales Reps and beyond.
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Compete quarterly for bonuses and brand recognition awards with the Independent Distribution Reps (Top Sales, New Accounts, Brand Buzz, Customer Loyalty & Surprise Recognition).
Ambassadors
For riders, barns, and advocates who want to represent, inspire, connect and collaborate.
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Earn rewards, product credits, and exposure opportunities.
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Share authentic experiences on social media and at events.
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Get early access to new products, branded gear, and giveaways.
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Become the voice of transparency and transformation in your community.
Why It Works
Because it’s real.
Our community is built on lived results, honest storytelling, and shared purpose — not empty claims or marketing gimmicks.
Each person in the F1E family carries the same vision: to help horses live healthier, perform stronger, and recover faster through balance, not excess.
💬 We don’t sell quick fixes — we share what works.
The Rewards
When you join, you’re recognized for more than sales — you’re rewarded for impact.
Our Quarterly Bonus System honors both reps and ambassadors through:
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Cash & Commission Bonuses
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Product Kits & Store Credit
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Exclusive Branded Gear
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Recognition & Growth Opportunities
Whether you’re leading sales, creating brand buzz, or making a difference in your barn community — we see you, and we celebrate it.
Ready to Join the Movement?
Step into a community built on truth, passion, and performance.
Because at Formula 1 Equine — when one horse gets better, we all do.
Contact:
~Our Lead Representative
Laci Sullivan 760-713-3640
~Our Offensive Coordinator
Carmen Jorns 920-559-0172
~Our Sales Manager & Innovator
Jessica Frerich 505-720-7549