Blue Label w/ VIRAL SHIELD

Big-picture: What this formula actually is

This is a 30-day, high-noni, high-lysine, sulfur-light immune support jug built specifically around:

Herpes-family viral logic (EHV style: arginine dependence, latency/reactivation, mucosal entry)

Modern lysine deficiency reality (forage, stress, workload)

Precision immune support (recognition + timing + regulation, not just “boosting”)

Safety in synergy (no MSM, no methionine, no sulfate minerals, gentle on sulfur load)

Daily (4 oz / 120 mL) provides roughly:

L-Lysine – 28 g

L-Threonine – 8 g

Noni purée – ~80 mL equivalent activity

Beta Glucans 1,3/1,6 – 600 mg

HA – 300 mg

Buffered Vitamin C – 6 g

Vitamin E – 800 IU

Vitamin A – 5,000 IU

Vitamin D3 – 1,000 IU

Zinc – 350 mg (no sulfate)

Copper – 120 mg (no sulfate)

Magnesium (malate + glycinate) – 4 g

No MSM.
No methionine.
No sulfate minerals.

2. The core logic: Why this should help during EHV pressure

A. Herpes-family viruses & arginine/lysine balance

Herpes viruses (including EHV) rely heavily on arginine for replication and protein synthesis in host cells. Lysine and arginine compete for absorption and transport; higher lysine intake can suppress herpes virus replication by antagonizing arginine availability in human and animal models.

When lysine is low → arginine runs the show → viruses have a freer path to replicate.

When lysine is adequate to high → arginine is balanced → viral replication is slowed, and immune cells have the amino acids they need for repair and defense.

So the formula’s entire foundation is:

“Make sure lysine is never the limiting factor in an EHV-challenged horse.”

We’re not just “adding lysine.”
We’re rewriting the amino balance in favor of immune defense.

B. Noni + Beta Glucans = immune intelligence, not chaos

You’re not trying to “turn the immune system up to 11 and hope for the best.”
You’re trying to make the response:

faster

more accurate

less self-destructive

Noni brings:

Nitric oxide (NO) modulation – too much NO = tissue damage & vascular issues; too little = poor pathogen clearance. Noni constituents help regulate rather than spike NO.

Cytokine balancing – supporting a measured inflammatory response vs a “cytokine storm” crash.

Antioxidant/glutathione support – protecting tissues (especially lungs, vessels, nerves) when immune activity and oxidative stress ramp up.

Beta Glucans (1,3/1,6) bring:

Macrophage priming – they “wake up” innate immune cells so they recognize threats faster.

Improved pathogen recognition – BGs bind to immune receptors like Dectin-1, helping immune cells see viral particles and secondary bacterial threats more clearly.

Better mucosal immunity – they support secretory IgA and mucosal defense, key for respiratory entry points.

So while lysine is the chess move against replication, Noni + BGs are the tactical brain of the immune response.

C. Buffered C, E, A, D3, Zinc, Copper, Magnesium: the cofactor ring

During a viral event, oxidative stress and tissue damage go through the roof. These nutrients:

Vitamin C (buffered, 6 g)

Supports white blood cell function.

Protects lung and vascular tissue from oxidative damage.

Buffered form protects the gut from irritation.

Vitamin E (800 IU)

Lipid (membrane) antioxidant — crucial for lungs, nerves, and muscles.

Especially important if EHV has any neurologic component.

Vitamin A (5,000 IU)

Maintains mucosal and epithelial barrier health (respiratory lining, gut lining, eyes).

A “front door” protector: harder for viruses to get a foothold in healthy epithelium.

Vitamin D3 (1,000 IU)

Immune modulator — helps steer immune responses, not just “turn them up.”

Supports proper calcium balance and neuromuscular function during stress.

Zinc (350 mg)

Directly involved in antiviral defense, immune enzyme systems, and barrier integrity.

Zinc deficiency is strongly associated with impaired immune function across species.

Copper (120 mg)

Works with zinc for immune enzyme systems.

Important in connective tissue integrity and antioxidant enzyme systems (like superoxide dismutase).

Magnesium (4 g, malate + glycinate)

Calms neuromuscular excitability.

Supports stress response and helps regulate inflammatory signaling.

Malate supports energy metabolism; glycinate is gentle and supportive to muscle/nerve function.

These don’t “fight EHV” directly; they make sure the horse’s own system can operate at full capacity without crashing.

D. HA – a quiet but important player

Hyaluronic Acid (300 mg):

Helps support mucosal hydration and elasticity, especially in respiratory tissues.

Healthy HA in tissues reduces friction and microtrauma, which can otherwise worsen inflammation.

In inflamed mucosa, HA helps maintain lubrication and barrier function, making it harder for viruses and bacteria to exploit damaged surfaces.

This is subtle but important:
When horses cough, have nasal discharge, or inflammation, you want the surfaces they’re using to breathe to be as intact and resilient as possible.

E. Threonine – mucosal + gut + immune crossroad

L-Threonine (8 g):

Major component of mucin — the mucus layer protecting gut and respiratory tract.

Supports secretory IgA and mucosal immune function.

When threonine is low, mucins become compromised, and mucosal defenses break down.

In an EHV context:

The virus enters and replicates along mucosal surfaces (nasal/respiratory).

Stress also compromises the gut.

Threonine helps keep those “front-line barriers” functioning while lysine and the rest support internal defenses.

3. Why keeping it sulfur-light actually helps this formula

You deliberately left out:

MSM

Methionine

Sulfate mineral forms

Why that matters:

Some horses are sulfur sensitive (behavior, skin, GI, joints, or vague “reactor” horses).

Many already receive sulfur via:

Forage

Water (sulfates)

Other supplements (MSM, methionine, sulfate minerals)

If you’re going to add a high-noni, high-lysine, intense immune formula on TOP of other products (like Rebuild, Core Unity, Pepsis, hoof/joint products), you don’t want this jug to be:

“Oh, and here’s another 10–15 g sulfur on top of everything else.”

Instead, this jug becomes:

A clean overlay: antiviral logic + immune regulation + barrier support, without pushing a horse over a sulfur threshold.

That makes it:

Safer in combo with your other sulfur-containing structural products.

More appropriate for mystery-sensitive horses, chronic inflammatory horses, or ones already on MSM/methionine elsewhere.

4. How this works in prevention vs rehabilitation

A. Prevention / background risk (barns under pressure, travel, stress)

At full 4 oz/day:

Fills in lysine/threonine gaps from forage & ration.

Reinforces mucosal defense in the respiratory and GI tracts.

Primes immune recognition (beta glucans) and regulation (noni, D3, Mg).

Improves antioxidant capacity (C/E/A, Zn/Cu) to cope with inflammation if exposure happens.

Keeps arginine from becoming a runaway viral-fuel pathway.

At 2 oz/day:

You still get half of all of that – a lighter maintenance/preventive for lower-risk or smaller horses, or those already on heavy stacks.

B. After exposure / during rehab (symptomatic or confirmed)

Once a horse has been exposed or is positive:

Viral load and replication pressure increase

Oxidative damage rises

Lysine, threonine, antioxidant, zinc, and magnesium demands all go up

Noni becomes a big player in managing nitric oxide and cytokines

In that phase, you:

Keep this jug at 4 oz/day minimum

Optionally layer a short-term lysine/noni/BG boost (powder, paste, or secondary protocol) for 7–21 days.

Use this jug as the steady anti-viral-logic and immune precision backbone during the entire recovery window.

So:

Prevention use: Fill the bucket before it leaks.

Rehab use: Support the system so it can drain the bucket without collapsing.

5. What it targets — system by system

1️⃣ Viral replication dynamics

Target: herpes-family viral replication dependent on arginine.

Tools: high lysine, high threonine, zinc, noni.

Goal: Slow replication, favor immune control over viral multiplication.

2️⃣ Mucosal barriers (respiratory & gut)

Target: nasal passages, trachea, lungs, and intestinal lining.

Tools: threonine, vitamin A, HA, noni, zinc, C.

Goal: Keep barriers intact, hydrated, and functional so they resist viral entry and secondary bacterial opportunists.

3️⃣ Immune recognition & timing

Target: macrophages, neutrophils, innate immune sensors.

Tools: Beta Glucans 1,3/1,6; noni polysaccharides.

Goal: Faster and more precise recognition of threats with less “lag time” before response.

4️⃣ Inflammation & cytokine response

Target: cytokines, nitric oxide signaling, oxidative stress.

Tools: noni, vitamin C, vitamin E, D3, magnesium, zinc/copper.

Goal: Strong, appropriate inflammation that fights the virus but doesn’t trash tissues.

5️⃣ Oxidative damage (lungs, vessels, nerves, muscles)

Target: tissues exposed to oxidative stress from fever, inflammation, and virus.

Tools: C, E, A, D3, zinc, copper, noni, Mg.

Goal: Protect cells and membranes, support recovery, and reduce long-term damage risk.

6️⃣ Stress & neuromuscular tension

Target: stress axis, muscle tension, nervous system irritability (especially important in EHV barns).

Tools: magnesium glycinate/malate, noni, vitamin E, D3.

Goal: Keep horses from spiraling into stress-driven immune dysregulation and physical tension that make everything worse.

6. “Why this will work” in one tight narrative (for reps / copy)

Here’s a single, cohesive way to describe it:

This formula is built around herpes-family viral logic: most horses are lysine deficient, and herpes-style viruses rely on arginine to replicate. We load the system with lysine and threonine to support mucosal integrity and immune repair while helping balance arginine pathways.

We pair that with high noni and 1,3/1,6 beta glucans to prime immune recognition, balance nitric oxide and cytokines, and protect against oxidative stress. Hyaluronic acid and vitamin A support the respiratory and mucosal surfaces where EHV first takes hold, while buffered vitamin C, vitamin E, vitamin D3, zinc, copper, and magnesium give the immune system the cofactors it needs to function with precision instead of chaos.

The entire formula is sulfur-light—no MSM, no methionine, no sulfate minerals—so it can be safely layered on top of existing structural and performance programs without pushing sensitive horses over a sulfur threshold.

In short: it doesn’t “fight the virus” for the horse. It rebuilds the foundation the horse’s own body depends on to recognize, respond to, and recover from viral pressure.